{"id":14141,"date":"2014-01-22T02:40:43","date_gmt":"2014-01-22T01:40:43","guid":{"rendered":"http:\/\/www.w-t-w.org\/en\/?p=14141"},"modified":"2014-01-22T02:42:24","modified_gmt":"2014-01-22T01:42:24","slug":"quirky-looking-for-a-great-new-idea","status":"publish","type":"post","link":"https:\/\/www.w-t-w.org\/en\/quirky-looking-for-a-great-new-idea\/","title":{"rendered":"Quirky: Looking for a Great New Idea"},"content":{"rendered":"<p>Erik Brynjolfsson, a management professor at MIT and a co-author, with Andrew McAfee, of the new book <i>The Second Machine Age<\/i>, calls this new approach to problem-solving \u201ccombinatorial innovation.\u201d It\u2019s his belief that invention and scientific progress typically come not from entirely new ideas, but from the right combination of existing ideas. What science and engineering companies need, therefore, are smarter ways to collect and grade all these potential idea combinations\u2014the way Quirky uses in-house experts to advise on, tweak, and build promising ideas, rather than trying to turn every doodle into a new product. \u201cThere are a ton of potential ideas out there, and the bottleneck is being able to evaluate and consider them all,\u201d Brynjolfsson told me. \u201cThe great thing about digital technology is that it\u2019s easier than ever to get lots of eyeballs looking at our biggest problems.&#8221; <a href=\"http:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2014\/01\/Inspiration-and-Prespiration.pdf\" target=\"_blank\"><strong>Inspiration and Perspiration\u00a0<\/strong><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/www.w-t-w.org\/en\/quirky-looking-for-a-great-new-idea\/invention\/\" target=\"_blank\" rel=\"attachment wp-att-14143\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-14143\" alt=\"Invention\" src=\"http:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2014\/01\/Invention-300x209.jpg\" width=\"300\" height=\"209\" srcset=\"https:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2014\/01\/Invention-300x209.jpg 300w, https:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2014\/01\/Invention-429x300.jpg 429w, https:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2014\/01\/Invention.jpg 493w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erik Brynjolfsson, a management professor at MIT and a co-author, with Andrew McAfee, of the new book The Second Machine Age, calls this new approach to problem-solving \u201ccombinatorial innovation.\u201d It\u2019s his belief that invention and scientific progress typically come not &hellip; <a href=\"https:\/\/www.w-t-w.org\/en\/quirky-looking-for-a-great-new-idea\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23,13],"tags":[],"class_list":["post-14141","post","type-post","status-publish","format-standard","hentry","category-entrepreneurs","category-finance"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Erik Brynjolfsson, a management professor at MIT and a co-author, with Andrew McAfee, of the new book The Second Machine Age, calls this new approach to problem-solving \u201ccombinatorial innovation.\u201d It\u2019s his belief that invention and scientific progress typically come not from entirely new ideas, but from the right combination of existing ideas. What science and\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Susan_Hall\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.w-t-w.org\/en\/quirky-looking-for-a-great-new-idea\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"W-T-W.org - Women and Finance\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Quirky: Looking for a Great New Idea - W-T-W.org\" \/>\n\t\t<meta property=\"og:description\" content=\"Erik Brynjolfsson, a management professor at MIT and a co-author, with Andrew McAfee, of the new book The Second Machine Age, calls this new approach to problem-solving \u201ccombinatorial innovation.\u201d It\u2019s his belief that invention and scientific progress typically come not from entirely new ideas, but from the right combination of existing ideas. 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