What was so special about Arthur T., as he\u2019s known? Mainly, his business model. He kept prices lower than his competitors, paid his employees more, and gave them and his managers more authority. \u00a0Late last year he offered customers an additional 4 percent discount, arguing they could use the money more than the shareholders.<\/p>\n
In other words, Arthur T. viewed the company as a joint enterprise from which everyone should benefit, not just shareholders. Which is why the board fired him.<\/p>\n
The Arthur T. business model pop up all over the place. \u00a0Pantagonia, a large apparel manufacturer based in Ventura, California, has organized itself as a \u201cB-corporation.\u201d That\u2019s a for-profit company whose articles of incorporation require it to take into account the interests of workers, the community, and the environment, as well as shareholders. \u00a0The performance of B-corporations according to this measure is regularly reviewed and certified by a nonprofit entity called B Lab.<\/p>\n
To date, over 500 companies in sixty industries have been certified as B-corporations, including the household products firm \u201cSeventh Generation.\u201d \u00a0In addition, 27 states have passed laws allowing companies to incorporate as \u201cbenefit corporations.\u201d This gives directors legal protection to consider the interests of all stakeholders rather than just the shareholders who elected them.<\/p>\n
We may be witnessing the beginning of a return to a form of capitalism that was taken for granted in America sixty years ago. \u00a0Then, most CEOs assumed they were responsible for all their stakeholders.<\/p>\n
\u201cThe job of management,\u201d proclaimed Frank Abrams, chairman of Standard Oil of New Jersey, in 1951, \u201cis to maintain an equitable and working balance among the claims of the various directly interested groups \u2026 stockholders, employees, customers, and the public at large.\u201d \u00a0Johnson & Johnson publicly stated that its \u201cfirst responsibility\u201d was to patients, doctors, and nurses, and not to investors.<\/p>\n
What changed? In the 1980s, corporate raiders began mounting unfriendly takeovers of companies that could deliver higher returns to their shareholders \u2013 if they abandoned their other stakeholders.<\/p>\n
The raiders figured profits would be higher if the companies fought unions, cut workers\u2019 pay or fired them, automated as many jobs as possible or moved jobs abroad, shuttered factories, abandoned their communities, and squeezed their customers.<\/p>\n
Although the law didn\u2019t require companies to maximize shareholder value, shareholders had the legal right to replace directors. The raiders pushed them to vote out directors who wouldn\u2019t make these changes and vote in directors who would (or else sell their shares to the raiders, who\u2019d do the dirty work).<\/p>\n
Since then, shareholder capitalism has replaced stakeholder capitalism. Corporate raiders have morphed into private equity managers, and unfriendly takeovers are rare. But it\u2019s now assumed corporations exist only to maximize shareholder returns.<\/p>\n
In retrospect, shareholder capitalism wasn\u2019t all it was cracked up to be. Look at the flat or declining wages of most Americans, their growing economic insecurity, and the abandoned communities that litter the nation.<\/p>\n
Then look at the record corporate profits, CEO pay that\u2019s soared into the stratosphere, but the near meltdown in 2008 imposed collateral damage on most Americans).<\/p>\n
You might conclude we went a bit overboard with shareholder capitalism.<\/p>\n
\n \n<\/div>\n<\/div>\n<\/div>\n \u00a0<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Robert Reich writes: In recent weeks, the managers, employees, and customers of a New England chain of supermarkets called \u201cMarket Basket\u201d have joined together to oppose the board of director\u2019s decision earlier in the year to oust the chain\u2019s popular … Continue reading ![\"Stakeholder](\"http:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2014\/08\/Stakeholder-Capitaism-300x168.jpg\")
<\/a><\/p>\n