Peter Sims writes: \u00a0Expect a 50-90% failure rate the first time you cold-email someone \u2013 i.e., no response. If you don\u2019t get a reply, don\u2019t worry \u2013 it\u2019s hardly as bad as calling someone cold and having them hang up on you.<\/p>\n
It\u2019s not hard to guess or find an email address. Email addresses are usually firstname.lastname@company.com or, if it\u2019s an entrepreneur, firstname@company.com. You can always call the main phone number and say you\u2019re trying to email something to the CEO, and they will usually give the address.<\/p>\n
You are politely persistent if you email once every two days, but probably should give up after 3 or 4 tries if there\u2019s been no reply.<\/p>\n
For busy execs, the weekends are by far the best time to try to get a note to them since they typically have more time to read something on a computer screen, rather than a device. And a surprising number of executives do read all their email \u2013 especially the personal notes. (Schultz famously does, and imagine how many messages he must receive.) \u00a0Is A Cold Email to an Important Person Worth Your Time<\/strong><\/a><\/p>\n Peter Sims writes: \u00a0Expect a 50-90% failure rate the first time you cold-email someone \u2013 i.e., no response. If you don\u2019t get a reply, don\u2019t worry \u2013 it\u2019s hardly as bad as calling someone cold and having them hang up … Continue reading ![\"Email!\"](\"http:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2014\/09\/Email-280x300.jpg\")
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