{"id":19730,"date":"2014-09-17T20:43:42","date_gmt":"2014-09-17T18:43:42","guid":{"rendered":"http:\/\/www.w-t-w.org\/en\/?p=19730"},"modified":"2014-09-17T20:43:42","modified_gmt":"2014-09-17T18:43:42","slug":"lego-sells-out-new-shapes-for-real-girls","status":"publish","type":"post","link":"https:\/\/www.w-t-w.org\/en\/lego-sells-out-new-shapes-for-real-girls\/","title":{"rendered":"LEGO Sells Out New Shapes for Real Girls"},"content":{"rendered":"<p>Harvard Business Review reports:\u00a0 Why did it take until 2014 for the world\u2019s second-largest toy maker to offer girls (and their toy-buying parents) products they might actually want? (After all, even Barbie has been an astronaut since 1965.)\u00a0 Perhaps it has something to do with the profile of LEGO\u2019s management team, comprised almost entirely of men. The three-person board of the privately-held company is all men, led by CEO J\u00f8rgen Vig Knudstorp. The 21-person corporate management team has 19 men and two women \u2013 both in internally-facing staff roles, not connected to the customer base or product development.* When your leadership isn\u2019t gender-balanced, it\u2019s tough to have a balanced customer base. The new \u2018Research Institute\u2019 range was proposed by geoscientist Ellen Kooijman on one of the company\u2019s crowd-sourcing sites. But it begs the question, is there really no one inside the company who might have come up with the radical idea of having women scientists feature in a 21st century toy company\u2019s line?\u00a0\u00a0<a href=\"Why%20did it take until 2014 for the world\u2019s second-largest toy maker to offer girls (and their toy-buying parents) products they might actually want? (After all, even Barbie has been an astronaut since 1965.)  Perhaps it has something to do with the profile of LEGO\u2019s management team, comprised almost entirely of men. The three-person board of the privately-held company is all men, led by CEO J\u00f8rgen Vig Knudstorp. The 21-person corporate management team has 19 men and two women \u2013 both in internally-facing staff roles, not connected to the customer base or product development.* When your leadership isn\u2019t gender-balanced, it\u2019s tough to have a balanced customer base. The new \u2018Research Institute\u2019 range was proposed by geoscientist Ellen Kooijman on one of the company\u2019s crowd-sourcing sites. But it begs the question, is there really no one inside the company who might have come up with the radical idea of having women scientists feature in a 21st century toy company\u2019s line?\" target=\"_blank\"><strong> A Woman&#8217;s Image<\/strong><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/www.w-t-w.org\/en\/lego-sells-out-new-shapes-for-real-girls\/friends\/\" target=\"_blank\" rel=\"attachment wp-att-19732\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19732\" src=\"http:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2014\/09\/Friends.jpg\" alt=\"Friends\" width=\"262\" height=\"151\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Harvard Business Review reports:\u00a0 Why did it take until 2014 for the world\u2019s second-largest toy maker to offer girls (and their toy-buying parents) products they might actually want? (After all, even Barbie has been an astronaut since 1965.)\u00a0 Perhaps it &hellip; <a href=\"https:\/\/www.w-t-w.org\/en\/lego-sells-out-new-shapes-for-real-girls\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23,13],"tags":[],"class_list":["post-19730","post","type-post","status-publish","format-standard","hentry","category-entrepreneurs","category-finance"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"he three-person board of the privately-held company is all men, led by CEO J\u00f8rgen Vig Knudstorp. The 21-person corporate management team has 19 men and two women \u2013 both in internally-facing staff roles, not connected to the customer base or product development.* When your leadership isn\u2019t gender-balanced, it\u2019s tough to have a balanced customer base. The new \u2018Research Institute\u2019 range was proposed by geoscientist Ellen Kooijman on one of the company\u2019s crowd-sourcing sites. But it begs the question, is there really no one inside the company who might have come up with the radical idea of having women scientists feature in a 21st century toy company\u2019s line?\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Adela Rogers\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.w-t-w.org\/en\/lego-sells-out-new-shapes-for-real-girls\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"W-T-W.org - Women and Finance\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"LEGO Sells Out New Shapes for Real Girls - W-T-W.org\" \/>\n\t\t<meta property=\"og:description\" content=\"he three-person board of the privately-held company is all men, led by CEO J\u00f8rgen Vig Knudstorp. The 21-person corporate management team has 19 men and two women \u2013 both in internally-facing staff roles, not connected to the customer base or product development.* When your leadership isn\u2019t gender-balanced, it\u2019s tough to have a balanced customer base. The new \u2018Research Institute\u2019 range was proposed by geoscientist Ellen Kooijman on one of the company\u2019s crowd-sourcing sites. But it begs the question, is there really no one inside the company who might have come up with the radical idea of having women scientists feature in a 21st century toy company\u2019s line?\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.w-t-w.org\/en\/lego-sells-out-new-shapes-for-real-girls\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2014-09-17T18:43:42+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2014-09-17T18:43:42+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"LEGO Sells Out New Shapes for Real Girls - W-T-W.org\" \/>\n\t\t<meta name=\"twitter:description\" content=\"he three-person board of the privately-held company is all men, led by CEO J\u00f8rgen Vig Knudstorp. The 21-person corporate management team has 19 men and two women \u2013 both in internally-facing staff roles, not connected to the customer base or product development.* When your leadership isn\u2019t gender-balanced, it\u2019s tough to have a balanced customer base. The new \u2018Research Institute\u2019 range was proposed by geoscientist Ellen Kooijman on one of the company\u2019s crowd-sourcing sites. 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But it begs the question, is there really no one inside the company who might have come up with the radical idea of having women scientists feature in a 21st century toy company\u2019s line?","og:url":"https:\/\/www.w-t-w.org\/en\/lego-sells-out-new-shapes-for-real-girls\/","article:published_time":"2014-09-17T18:43:42+00:00","article:modified_time":"2014-09-17T18:43:42+00:00","twitter:card":"summary_large_image","twitter:title":"LEGO Sells Out New Shapes for Real Girls - W-T-W.org","twitter:description":"he three-person board of the privately-held company is all men, led by CEO J\u00f8rgen Vig Knudstorp. The 21-person corporate management team has 19 men and two women \u2013 both in internally-facing staff roles, not connected to the customer base or product development.* When your leadership isn\u2019t gender-balanced, it\u2019s tough to have a balanced customer base. The new \u2018Research Institute\u2019 range was proposed by geoscientist Ellen Kooijman on one of the company\u2019s crowd-sourcing sites. But it begs the question, is there really no one inside the company who might have come up with the radical idea of having women scientists feature in a 21st century toy company\u2019s line?"},"aioseo_meta_data":{"post_id":"19730","title":"","description":"he three-person board of the privately-held company is all men, led by CEO J\u00f8rgen Vig Knudstorp. The 21-person corporate management team has 19 men and two women \u2013 both in internally-facing staff roles, not connected to the customer base or product development.* When your leadership isn\u2019t gender-balanced, it\u2019s tough to have a balanced customer base. The new \u2018Research Institute\u2019 range was proposed by geoscientist Ellen Kooijman on one of the company\u2019s crowd-sourcing sites. But it begs the question, is there really no one inside the company who might have come up with the radical idea of having women scientists feature in a 21st century toy company\u2019s line?","keywords":[{"label":"LEGO","value":"LEGO"},{"label":"Male staff","value":"Male staff"},{"label":"girls","value":"girls"},{"label":"sell out","value":"sell out"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-10-06 05:45:46","updated":"2025-07-13 22:56:52","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.w-t-w.org\/en\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.w-t-w.org\/en\/home\/news-blog\/\" title=\"News Blog\">News Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.w-t-w.org\/en\/home\/news-blog\/finance\/\" title=\"Finance\">Finance<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tLEGO Sells Out New Shapes for Real Girls\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.w-t-w.org\/en"},{"label":"News Blog","link":"https:\/\/www.w-t-w.org\/en\/home\/news-blog\/"},{"label":"Finance","link":"https:\/\/www.w-t-w.org\/en\/home\/news-blog\/finance\/"},{"label":"LEGO Sells Out New Shapes for Real Girls","link":"https:\/\/www.w-t-w.org\/en\/lego-sells-out-new-shapes-for-real-girls\/"}],"_links":{"self":[{"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/posts\/19730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/comments?post=19730"}],"version-history":[{"count":2,"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/posts\/19730\/revisions"}],"predecessor-version":[{"id":19734,"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/posts\/19730\/revisions\/19734"}],"wp:attachment":[{"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/media?parent=19730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/categories?post=19730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/tags?post=19730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}