{"id":2544,"date":"2012-10-19T00:15:04","date_gmt":"2012-10-18T22:15:04","guid":{"rendered":"http:\/\/www.w-t-w.org\/en\/?p=2544"},"modified":"2013-06-30T16:25:19","modified_gmt":"2013-06-30T14:25:19","slug":"tractor-queen-of-india","status":"publish","type":"post","link":"https:\/\/www.w-t-w.org\/en\/tractor-queen-of-india\/","title":{"rendered":"Tractor Queen of India"},"content":{"rendered":"<p><a href=\"http:\/\/www.forbesindia.com\/article\/leaderhip-awards-2012\/tafe-mallika-srinivasan-the-tractor-queen\/33883\/1\" target=\"_blank\" rel=\"attachment wp-att-2545\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2545\" alt=\"\" src=\"http:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2012\/10\/mallika_srinivasan_tafe_tractor-300x216.jpg\" width=\"300\" height=\"216\" srcset=\"https:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2012\/10\/mallika_srinivasan_tafe_tractor-300x216.jpg 300w, https:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2012\/10\/mallika_srinivasan_tafe_tractor-415x300.jpg 415w, https:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2012\/10\/mallika_srinivasan_tafe_tractor.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Mallika Srinivasan, whom her colleagues describe as someone with a natural instinct for marketing, has inordinate respect for the views of the end-users, and spares no expense for a chance to listen to them. On her trips to rural areas, she always makes it a point to stop at tea shops and get into conversations with people. A Business Line story says: Every morning she gets a stream of text messages from distributors on rainfall in their respective areas. \u201cThey say the devil is in the detail, but God is in the detail too,\u201d she said.\u00a0<a href=\"http:\/\/www.forbesindia.com\/article\/leaderhip-awards-2012\/tafe-mallika-srinivasan-the-tractor-queen\/33883\/1\" target=\"_blank\"> Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mallika Srinivasan, whom her colleagues describe as someone with a natural instinct for marketing, has inordinate respect for the views of the end-users, and spares no expense for a chance to listen to them. On her trips to rural areas, &hellip; <a href=\"https:\/\/www.w-t-w.org\/en\/tractor-queen-of-india\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,13],"tags":[],"class_list":["post-2544","post","type-post","status-publish","format-standard","hentry","category-entrepreneurs","category-finance"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/posts\/2544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/comments?post=2544"}],"version-history":[{"count":5,"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/posts\/2544\/revisions"}],"predecessor-version":[{"id":9055,"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/posts\/2544\/revisions\/9055"}],"wp:attachment":[{"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/media?parent=2544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/categories?post=2544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.w-t-w.org\/en\/wp-json\/wp\/v2\/tags?post=2544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}