The world\u2019s third largest brewery, Heineken International, recently launched a US$60 million brewing facility in Hmawbi, near Rangoon, marking the Dutch company\u2019s comeback to the Burmese market economic sanctions forced its exit in 1996.<\/p>\n
The new Burma brewery is operated by a joint-venture called APB Alliance Brewery, between local Alliance Brewery Co. (ABC) and Heineken\u2019s Asia Pacific Breweries. Dutch premium beer Heineken will be available in the market later this year, while its local brand\u2014Regal Seven\u2014will be distributed beginning in August. Heineken\u2019s local beverage, with a five percent alcohol content, is dedicated to the seven people who established the APB Alliance Brewery.<\/p>\n
At a launch event earlier this week, The Irrawaddy spoke with the brewery\u2019s managing director, Lester Tan, about how Heineken might fare in Burma\u2019s battle of the beers, which has long been dominated by the locally loved Myanmar Beer, manufactured by the military-owned Myanmar Breweries. These days, however, it seems there\u2019s always room for one more drink as new brands like Tuborg and Yoma start springing up at local watering holes. \u00a0Heineken Invests in Burma<\/a><\/strong><\/p>\n Beer in Burma<\/p><\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The world\u2019s third largest brewery, Heineken International, recently launched a US$60 million brewing facility in Hmawbi, near Rangoon, marking the Dutch company\u2019s comeback to the Burmese market economic sanctions forced its exit in 1996. The new Burma brewery is operated … Continue reading ![\"Beer](\"http:\/\/www.w-t-w.org\/en\/wp-content\/uploads\/2015\/07\/130403131031-myanmar-10-things-gallery-3-horizontal-gallery.jpg\")
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