John Cassidy writing in the New York suggests the rhythms of the technology business which differ from other businesses. Brian Arthur, an economist at the Sante Fe Institute, explained many years ago, the technology industry is different from most other businesses, where incumbents, such as Toyota and Hilton, build up franchises that are difficult to dislodge but which don’t take over the entire market. The tech industry, on the other hand, is defined by successive waves of innovation, and it operates more like a long-running lottery, with the prize for each drawing being a temporary monopoly. Microsoft is Microsoft because, back in the eighties, it won the lottery for the operating-system market. Facebook is Facebook because it won the lottery for the social-networking market. John Cassidy on Technology’s Future Refining the discussion is the assessment of Bill Gates’ return to Microsoft. Bill Gates Returns to Microsoft
