Why financial literacy is important for women

For women, planning and saving for retirement seems not important, perhaps because they feel they can rely on their husband’s pension or their children can take care of them when they are old.
Experts advise that women should not rely on someone else, like a husband or boyfriend, for their financial security. Rather they should try to educate themselves about planning and saving for retirement, money management, investing and other financial services that can improve their lives…more

HDFC Life launches new Campaign to target urban women

Mumbai: HDFC Life has unveiled a new marketing campaign aimed at driving financial freedom among urban Indian women.
Commenting on the new campaign, Sanjay Tripathy,  Executive Vice President and Head, Marketing, Product, and Direct Channels said, “Following the launch of our flagship women’s product ‘Smart Woman,’ we have embarked on this new marketing campaign to drive awareness about ‘financial freedom’ among urban Indian women.”more