The standard cliché is that, relatively speaking, men are financial daredevils who like risk and that women are cautious and want security. Alternatively expressed, men are more risk friendly than women. Or to rephrase the title of a bestseller, “men buy shares from Mars and women have a savings account on Venus.” Articles published in the Swiss Neue Zürcher Zeitung (NZZ) and in various other sources, shed new light on the combination of myth and reality captured in the above paragraph.
The Unique Ways Women Approach Finance