Sochi as Entrepreneurial Inspiration

One of the five Olympic rings malfunctioned and online stores in China are offering variations of the glitch.  Hospital administrator Zhang Zhen recognized it as a great business opportunity.  “I thought, ‘since everyone thinks this is funny, why don’t I make some T-shirts out of it’ – turn it into something memorable,” Zhang said.

Zhang and partner Yan Wenjuan took time out from their day jobs and transformed his spartan apartment into a workshop

The International Olympic Committee is very protective of its five rings and the newspaper quoted Wang Li, professor of Olympic Study at Beijing Sports University as saying: “Marketing an image that is suggestive of an official symbol without a permit is still (copyright) infringement.

For their part online sellers say is just a bit of fun, and that their image is different – just four rings and a malfunctioning snowflake.  They have made a quick buck with this ingenious and instant response.

Sochi Snowflake

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